16
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Volume2 Issue8
CDA
at
W
ork
Value
• 95%agree
CDAEssentials
isa
sourceof credible information.
• 95%agree it’sessential reading for
Canadiandentists.
• Most spend
between
16and45
minutes
readingeach
issueof the
magazine.
ReadingHabits
68%prefer to read
theprintversionof
CDAEssentials.
• Manymentioned
that aprint
magazine ismore
convenient than
loggingon toa
computer, has
content that iseasy
to share, and serves
asavisual reminder
tocatchuponone’s
readings.
32%prefer to read the
onlineversion.
• Abouthalf of these
people read the
magazineona
computer,while
theotherhalf
preferredamobile
device (e.g., tabletor
smartphone).
• Manymentioned
that theyprefer
thee-version for
environmental
reasonsandbecause
theycanaccess it
wherever theyare.
We recentlyasked foryour thoughtsand feedbackon
CDAEssentials
andourotherknowledgeproducts—andwhat
youexpect from thesecommunicationplatforms in the future.
More than300ofyouansweredourcall.Here’swhatyouhad to say.
READERSHIPSURVEY
Snapshot of the resultsfrom
the2015
CDAEssentials
ReadershipSurvey
snapshot
32%
online
68%
print
Topicsof Interest
Onekeyaspect the survey
highlighted isCanadiandentists’
strongdesire for learning, and
especially for
learning frompeers
.
Manywant tohearmore from—
andengagewith—colleaguesand
thedental communityat large,
including suppliers, vendors, and
practicemanagers.
70%would like to seemore
content in the
SupportingYour
Practice
sectionof themagazine,
includingpatient education tools,
treatmentplans, clinical pearls,
practicemanagement advice, and
pharmacology-related information.
Many respondentsmentioneda
preference for
shortarticlesand
summaries
, as timeconstraints
prevent them from reading longer
clinical and researcharticles.
More than85%alsoaccessour
additional onlinecontent and
resourcesonanadhocbasis.
75%would like
toseemore
clinical content.
57%would like
to readarticles
thatallow them
to“learn from
one’smistakes.”
56%would like
moresystematic
or literature
reviews.
0%
10%
20%
30%
40%
50%
60%
70%
80%
