CDA
at
W
ork
➦
TrustandValueWorkingGroup -
aunique collaboration of provincial andnational dental leaders that focuses on
developing communications strategies to promote the benefits of good oral health for allCanadians.
–
54%
of dentists (but only
39%
of patients) think
that insurancecoverage iswhat influences the
frequencyof patient visits.
Conclusion:
Dentistsand
patients feeldifferently
about the roleof insurance in
determining the frequencyof
dental visits.
➦
Concerns and challenges
–
89%
of dentists say their patients are searchingonlinebeforemaking treatment
decisions, raisingconcernsovermisinformationandpatient expectations.
–
69%
of dentists say their topchallenge is the risingcost ofmaintainingapractice. Their
secondbiggest concern is the stressof beingbothahealthcareprovider anda small
businessowner. Interestingly, patients saw thedentist’sbusiness roleas apositive—
creatingan incentive for goodcustomer service inaddition toqualityhealthcare.
a
