46
|
Volume1 Issue2
CDA
at
W
ork
CANADACELEBRATES
NATIONALORALHEALTH
MONTH
InApril,dentalorganizationsacrossCanada cele-
bratedNationalOralHealthMonthby spreading
theword to thepublicabout the importanceof
maintaininggoodoralhealth.Beloware justa fewof
thehighlights fromacross thecountry.
BCDAalsopublished
itsfirst issueof
YourDentalHealth,
anewconsumerdental
healthmagazineavailable
to itsmembers.
TheBritishColumbiaDental
Association(BCDA) launchedanew
advertisingcampaigntopromotethe
importanceof investing inregulardentalcare.
Itcombinedprint,TVandradioadswithonline
mediachannels,and featuresanew
publiceducationwebsite
(yourdentalhealth.ca).
TheODA’snewonline initiatives
includeda“Dr.OzHealthMinute”and
acobranded
Chatelaine/
ODAadonCTVand
RogersMedia.TheODAalsocontinuedwith its
radioandonlineadvertisingcampaigntitled,
Noteveryonecansee it
butyourdentistcan.
C
DAproduceda4-pagesupplement
onoralhealthpromotion
fortheApril2014editionof
Reader’sDigest
,
BestHealth
and
Sélection
magazines.
TheCollegeofDentalSurgeons
ofSaskatchewan(CDSS)createdonline
videosandradioadsaboutoralhealth,
includingaweekly“AsktheExperts”
radiosegment.TheCDSSalsoproduced
brochures fordentiststopromotethe
benefitsofcommunitywater
fluoridationwiththeirpatients.
Theaward-winning“WeBe
Brushin’”musicvideo,originallycreatedby
theManitobaDentalAssociation,wasrebranded
bytheNovaScotiaDentalAssociation foruseonTV,and
bytheOntarioDentalAssociation(ODA) foruseon
itswebsite(youroralhealth.ca)andYouTube
channel (OntarioDentalAssoc)
.
The4provinces from
AtlanticCanada joinedtogetherto
collaboratewithCTVMorningNewsto feature
weekly interviewswithdentists.Thesegments
promotedgoodoralhealthhabits,
includingbookingvisitstothedentist
byageone
.
This isonlya small sampleof the initiatives that yourdental
organizationsundertook inApril to coincidewithNationalOralHealth
Month. If any special eventsor activities tookplace inyour local area,
please sendusmoredetailsat
