The Canadian Dental Association (CDA) Seal Program is a symbol that identifies products that are of benefit to the oral health of consumers. The Seal is designed to help the public and dental professionals make informed choices.

The CDA's product recognition programs provide valuable information to consumers and professionals on a wide range of dental products. Market research by manufacturers has shown that CDA's Seal on a product directly influences the purchasing decisions of consumers and dental professionals.

These products are of value when used in a conscientiously applied program of oral hygiene and regular professional care.

Consumer Products
Professional Products
How Products Are Evaluated

Consumer Products

Categories for consumer products (CPR) are selected to educate the public and professionals about a specific aspect of consumer products. CDA recognizes products in the following categories:

Dental caries - These products contain ingredients that are an effective decay preventive agent.

Gingivitis - CDA recognizes products that have been shown to help prevent gingivitis.

Dental caries/gingivitis - These products have been shown to help prevent tooth decay and reduce gingivitis.

Dental hypersensitivity - CDA recognizes products that help reduce tooth hypersensitivity.

Whitening - CDA recognizes that the use of these products contributes to the whitening of the surface of teeth.

Therapeutic chewing gums - CDA recognizes that the use of the product contributes to dental health.

Denture adhesives - These products meet standards related to the improvement of function and safety.

Manual toothbrushes - CDA recognizes that the use of these products contributes to preventive oral health care.

Power toothbrushes - CDA recognizes that the use of these products contributes to preventive oral health care.

Dental floss - CDA recognizes that the use of these products contributes to preventive oral health care.

Water filtration systems - This device, when used in accordance with the manufacturer's instructions, does not remove fluoride from tap water. Fluoride in water can prevent tooth decay. Consult your local health authority to know if your tap water contains fluoride at a level beneficial to your dental health.

Bottled fluoridated water - Drinking water that is optimally fluoridated is recognized by CDA as effective in preventing dental decay and promoting oral health.

Sugar-free products - These products are recognized to be safe for teeth.

Tobacco cessation products - CDA recognizes that these products improve the prospects for quitting tobacco use, which is good for oral health.

Public education - These programs help promote good oral hygiene among Canadians.

Professional Products

CDA's Product Recognition program (PR) recognizes products used by dentists in their practice. CDA recognizes the following categories of professional products:

  • Surgical gloves
  • Full-spectrum lighting
  • Chlorhexidine rinses

How Products Are Evaluated

CDA reviews submissions from manufacturers to verify the acceptability of research methodology and evidence that the statement of claim made by the manufacturer can be scientifically supported.

These reviews include evaluation of the data from all clinical and laboratory tests mentioned in the submission. CDA may also require that additional data be gathered through further testing.