How to advertise

Placing a Display Ad in JCDA
Placing a Classified Ad in JCDA
JCDA Circulation Statement

As the authoritative written voice of the dental profession in Canada, the Journal of the Canadian Dental Association (JCDA) is an excellent advertising opportunity for your organization.

JCDA is the flagship publication of the Canadian Dental Association (CDA). Published in both paper and electronic format, it is a general dental journal providing science-based clinical practice information and addresses the major issues (e.g., clinical, demographic, educational, ethical, legal and regulatory) facing the dental profession.

JCDA is the only national peer-reviewed dental journal in Canada that regularly publishes up-to-date clinical, debate and applied research articles. The paper version of JCDA also publishes editorials, news updates and abstracts from other journals around the world.

Established in 1935, JCDA is the authoritative voice of the dental profession in Canada. Published 10 times a year, in both English and French, it is received by all Canadian dentists and dental students in the official language of their choice.

It is dedicated to publishing worthy clinical and scientific articles, and keeps Canadian dentists informed on the issues and significant developments in their profession.

As part of a new CDA Publications strategy, the paper version of JCDA has been repurposed. The paper edition will continue to be "essential reading for Canadian dentists." The electronic version of JCDA — eJCDA — will evolve into the global edition and have a more scholarly emphasis.

Cost Effectiveness

Advertising with JCDA is cost effective. You can confidently include JCDA as an integral component of your marketing efforts.

• Advertising pays
• Advertising increases awareness
• Advertising increases branding
• Advertising increases sales

We offer the stability and security of an established organization that's been serving Canadian dentists for over 100 years. We're in it for the long haul.

Make JCDA your #1 media buy in 2010.

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Placing a Display Ad in JCDA

#1 Dental journal for credible information according to a recent independent industry survey. (Canadian Dental Media Study, Fall 2004)

We offer the most accurate and up-to-date access to Canada's largest audience of dentists. JCDA offers the lowest CPM audience and page exposure rates amongst Canadian dental journals. (Canadian Dental Media Study, Fall 2004)

View the 2010 JCDA General Advertisting Rate Card. (PDF 109 KB)

All matters pertaining to display advertising should be directed to Mr. Peter Greenhough at:

Keith Communications Inc.
1599 Hurontario St
Mississauga, ON Canada L5G 4S1

Tel.: 905 278-6700 or 800 661-5004
Fax.: 905 278-4850
Email: pgreenhough@keithhealthcare.com

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Placing a Classified Ad in JCDA

Looking for employment? Want to sell your practice? Classified Ads offer the most effective way to reach all dentists and students in Canada. JCDA offers competitive rates.

View the 2010 JCDA Classified Advertising Rate Card (PDF 183 KB)

All matters pertaining to classified advertising should be directed to :

John Reid, ext. 23
jreid@keithhealthcare.com

c/o Keith Communications Inc.
104-1599 Hurontario St.
Mississauga, ON L5G 4S1
Tel.: 1-800-661-5004 or (905) 278-6700
Fax: (905) 278-4850

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JCDA Circulation Statement

JCDA Circulation Statement confirms circulation numbers for JCDA, including information about readership trends, to assist media buyers in analysing the competitive advantage of advertising with JCDA.

The statement is produced by the Canadian Circulation Audit Board, BPA Worldwide.
[ www.bpaww.com ]

View the JCDA Circulation Statement. (PDF 96 KB)

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