Colgate Total* goes beyond cavity protection to help prevent and reverse gingivitis by: • Delivering 12-hour antibacterial actionwith its advanced triclosan and copolymer technology †1-3 • Providing an 83%greater reduction of plaque bacteria ‡3 • Reducing gingival bleeding by 48% §4 Recommend Colgate Total* as an important step in the fight against gingivitis. Note: Periodontal probe millimeter markings 3-6-9-12. GINGIVITIS BEFORE THEY CAN BECOME PATIENTS WITH PERIODONTITIS HELP PATIENTS WITH † The triclosan-copolymer complex provides antibacterial activity for 12 hours against germs that cause plaque and gingivitis. ‡ vs non-antibacterial fluoride toothpaste 12 hours after brushing. § vs non-antibacterial fluoride toothpaste in 15 clinical studies from 6 to 7 months in duration. RECOMMEND ONE SIMPLE STEP References: 1. Xu T, Deshmukh M, Barnes VM, et al. Compend Contin Educ Dent. 2004;25(Suppl 1):46-53. 2. Kraivaphan P, Amornchat C, Triratana T. J Clin Dent. 2013;24:20-24. 3. Fine DH, Sreenivasan PK, McKiernan M, et al. J Clin Periodontal. 2012;39:1056-1064. 4. Riley P, Lamont T. Cochrane Database Syst. Rev. 2013 Dec 5; 12:CD010514. doi: 10.1002/14651858.CD010514.pub2.