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Volume3 Issue3
CDA
at
W
ork
TheNewBrunswickDental Society
wasquitebusywith several
initiatives:
• Itwasagold sponsor at
FredkidFAIR, providingoral health
information toattendees.
• Itpartneredwithpharmaciesacross
theprovince toenhance seniors’
oral healthawareness, including
withpostersandbrochures.
• Itprovidedoral healthcurriculum
to several schools.
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Newfoundland and
Labrador
Several volunteers conducteda forum
toprovideoral health information to
newSyrian refugeesand seniors.
NewfoundlandandLabradorDental
Association’sDrs. RobCochraneand
TrangNguyenproduced radio inter-
views regarding relevantoral health
topics.
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NovaScotia
TheNovaScotiaDentalAssociation
(NSDA) celebrated theworkof special-
ists. By focusingon the referral care
process (teamaspect), yearsof ad-
vancededucationandclinical training,
NSDAhelpededucate thepublicon
who specialistsare,what theydoand
how theyhelppatientswithcomplex
oral healthproblems. Someof the
initiatives included:
• Fivedifferent voice-overs (prostho,
endo, ortho, perio, oral surgeon)
on local radioaswell asa television
commercial;
• Television interviewswith four
specialists; and
• The launchofapageon theNSDA
websitededicated tospecialists.
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Ontario
TheOntarioDental Association (ODA)
continuedwith its radioandonline
advertisingcampaign “MakeYour
TeethaBigDeal.”Thecampaignen-
courages thepublic tomake the time
to see theirdentistsand supports the
notion that thebestopportunity to
educatepatientsabout the roleof the
dentist isone-to-oneconversationat
thechairside.
ODA focusedon several newonline
campaigns, including:
• a creativeFacebook campaign that
turns each tooth intoa character;
• usingGoogleSearch toencourage
Ontarians looking for oral health
information tomakedental ap-
pointments;
• websiteadswhichallowusers to
add reminders to their calendars
tobook their dental appointments;
and
• ane-toolkit forODAmembers to
participateand share in theODA’s
campaign inApril.
TheODA’s component societies con-
tinue their communityoutreachwith
local campaignsaimedat childrenand
seniors, andother charitableevents.
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PrinceEdward Island
TheDental Associationof Prince
Edward Islandpartneredwith the
Heart andStrokeFoundation ina
“SugaryDrinkChallenge” called
Count
YourCubes
, designed tohelp Islanders
reduce theamountof sugarydrinks
theyconsume.
It alsoaired radio spotsat several local
radio stations.
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Saskatchewan
Saskatchewan focusedonpromoting
awarenessof oral health through
socialmediabydevelopingads for
YouTubeandFacebook.
EverySaturday, an “Ask theExperts”
radio show focusesongeneral oral
healthawareness, communitywater
fluoridationanddestinationdentistry.
Transit (busand shelter) advertising
onoral cancer awareness featured
co-brandedads.
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CanadianDental
Association
CDA focusedon sharingprovincial
oral healthmonth initiativeson social
media.
TheCDAFacebookandTwitterpages
featuredTweet cardsand infographics
promotingoral health factsand tips.
a
