9
Volume2 Issue2
|
CDA
at
W
ork
LOOKFOR
THESEAL
CDA Seal Validates Oral Health Benefits
Ina seaof ever-increasing choices in theaisles of your local drug store, consumers are
inundatedwith claimsfrommanufacturers about the oral healthbenefits of their
products.Howare consumers supposed toknowwhich claims are genuine?
Patientsoften turn to their dentists for advice. But for dentists, stayingup to
dateon thevalidityof therapeuticclaims for themanyoral healthproducts
in themarketplace is a tough task.
TheCDASeal Programhelpsdental professionals and
consumersmake informedchoicesby independently
validating theoral healthbenefit claimsof dental
products. Oral healthbenefits aredefinedaspreventive,
therapeuticor cosmeticeffects that aremeasurable
andmeaningful (i.e., clinically significant) andcan
begainedbyusinga specificproduct. For example,
if amanufacturer claims itsproduct helpsprevent
toothdecay, theCDASeal on theproduct packaging
reassures consumers that theclaim is legitimate.
Launchedover 40years agoas theConsumer
Product Recognitionprogram, theprogramoriginally
recognizedonly toothpastesbut has sinceexpanded
to includeover 100dental products. A trusted symbol,
theCDASeal remains avaluablepubliceducation
tool anda reliable resource for oral healthcare
providers.
Earning theCDASeal isnoeasy feat. Inorder to
validate theoral healthbenefitsof aproduct,
manufacturers supplyCDAwithproof thatHealth
Canadahas approved theproduct for sale in
Canadaandwithdocumentation tobackupclaims
of theproduct’s effectiveness. Two independent
practisingdentists then review theclaims and
theCDASeal isonlyawarded if bothdentists are
satisfiedwith the results.
Thenext timeapatient has aquestionaboutwhichdental
products touse, youandyour dental teamcan simply tell them
to “
Look for theSeal
.”
Formore informationon theCDASeal, go to
a
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Productswith the
CDASeal
have
validatedoral healthbenefits.
For ahealthiermouth, chooseproductswith theCDASeal.
LOOKFORTHESEAL
Kindha seal insert_bilingual.indd 1
2015-02-09 9:06:29AM
Get thewordout!
CDAhas included aCDASeal
poster (packagedwith this issue
of
CDAEssentials
) todisplay
inyour practice.
Getting themessageoutwithin
your office space canhelpyour
patientsmake informed choices.
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