Colgate Sensitive Whitening Fluoride Toothpaste

CDA Seal Statement

Oral health benefits validated by CDA:

  • Caries Prevention
  • Caries/Hypersensitivity Prevention
  • Hypersensitivity Prevention

Brief Description of Product

Colgate Sensitive Whitening toothpaste contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin for sensitivity relief within 2 weeks.

Directions for Use

Recommended for adults and children over 12 years. Brush teeth thoroughly, preferably after each meal, at least twice a day or as directed by a health care practitioner. Do not swallow.


Active Ingredients:

Potassium Nitrate 5.0% w/w, Sodium Fluoride 0.243% w/w.

Inactive Ingredients:

See package for details.

Label Warnings

Consult a dentist if tooth sensitivity or pain persists for longer than 4 weeks. Keep out of reach of children. If more than is used for brushing is accidentally swallowed, get medical help or contact a Poison Control Centre immediately.

Company Information

Colgate Palmolive Canada

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